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  • Writer's pictureEmerging Behaviour

the anatomy of a TikTok hit

What makes a TikTok hit? Is there a formula that makes tracks work both old & new, Music Ally does a deep dive here

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ai/ deep fakes & david guEtta

With likes of CHATGPT & AI emerging in force the floodgates for plagiarism and deep fakes are rife, we can only imagine lawyers must be rubbing their hands in glee in what is to come. David Guetta ste

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