What makes a TikTok hit? Is there a formula that makes tracks work both old & new, Music Ally does a deep dive here #tiktok #hits #musicstreaming

Another fascinating article from Midia examining how hits have changed over the last 20 years, no surprises then they've got shorter, there's more writers and a featured artist is now an important part of the mix. Read all about it here #emergingbehaviour #midia #musicindustry #hits