Emerging Behaviour
INJI - MADELINE...let's roll
We're loving working with team Polydor on the viral / TikTok sensation INJI, a Turkish born female musician who went to school in the UK...
CONNECTING ARTISTS WITH AUDIENCES
MUSIC MARKETING AGENCY
Emerging Behaviour
- Sep 21
- 1 min
the market is fragmenting
Anyone working in the music Industry knows how difficult it is to break artists these days, there's plenty of hits but getting the cut...
Emerging Behaviour
- Sep 6
- 1 min
the streets are paved with gold...
The pennies from heaven keep on raining down on the music industry as Goldman Sachs predicts that music industry will grow another 7.6%...
Emerging Behaviour
- Aug 26
- 1 min
BECKY HILL's SUCcESS
Great article in Musicweek celebrating Becky Hill's success this year which we've worked on across the year its been hit after hit, read...
Emerging Behaviour
- Aug 16
- 1 min
tiktok turning into a label
The rumours continue to swirl that TikTok is slowing morphing into a fully fledged record label, with evidence of 'hirings' for music...
Emerging Behaviour
- Aug 10
- 1 min
bECKY HILL X JOEL CORRY
Becky Hill fresh off her killer Women's Euro's final performance releases a brand new single with Joel Corry - 'History' which is already...
Emerging Behaviour
- Jul 30
- 1 min
Instagram rolls back some video feed features
The backlash is here as Instagram rolls back some of its infeed video features which were trying to ape TikTok's video feed, annoying and...
Emerging Behaviour
- Jul 28
- 1 min
strange fruits founder talks
Interesting article on MBW, interviewing Strange Fruits founder Stef van Vugt who is has created a multi million dollar industry out of...
Emerging Behaviour
- Jul 22
- 1 min
Henry moodie - you were there for me
Its been super fun working with Henry Moodie, Prestige Management & Absolute on the release of Henry's debut single 'You were there for...
Emerging Behaviour
- Jul 13
- 1 min
fandom and the rise of the platform
Interesting Midia Research article about how streaming has turned music into a passive audience experience and how artists now have to...
Emerging Behaviour
- Jul 2
- 1 min
kanye vs marshall jefferson
Its all about old school house music at the moment with Beyonce's brand new single "BREAK MY SOUL" climbing the charts and also the...
Emerging Behaviour
- Jun 28
- 1 min
OLIVIA RODRIGO X LILY ALLEN
So many good moments at Glastonbury as to be expected and its hard to name them all but in no particular order : Billie Eilish, Four Tet,...
Emerging Behaviour
- Jun 13
- 1 min
MORE KATE BUSH
Yes we love this story so we're going to post about it again as MBW crunches the amazing numbers on Running Up That Hill, and yes there's...
Emerging Behaviour
- Jun 10
- 1 min
streaming bandwidth
Despite the streaming market growing the hits are actually getting smaller due to the huge volume of releases pouring into the ecosystem,...
Emerging Behaviour
- Jun 4
- 1 min
Kate bush - running up that hill explodes on streaming
We love this story, obviously we're big big fans of Kate Bush and to see her 1985 hit 'Running Up That Hill' explode on global streaming...
Emerging Behaviour
- Jun 1
- 1 min
Fergus - love upside down
London based singer song-writer Fergus has just released his debut album 'Love Upside Down', an extraordinary, emotional, cliché-free...
Emerging Behaviour
- May 25
- 1 min
twitter / musk / blockchain
An interesting long read in MBW about how Elon Musk could help push forward the adoption of blockchain technology to seamlessly track use...
Emerging Behaviour
- May 21
- 1 min
melody gardot & philippe powell
Melody Gardot's brand new album 'Entre eux deux' finally came out yesterday to rave reviews, its been quite a journey from recording to...
Emerging Behaviour
- May 11
- 1 min
ipod is no more
It's a sad day as Apple announces its discontinuing the beloved IPOD, how we loved, the ultimate music machine that finally ended the...
Emerging Behaviour
- May 9
- 1 min
Lexi! - Blackberry curve
Always great to be working with new artists coming through, and for those who like a bit of nostalgia South Londoner Lexi! has just...