Currently working across an excitingly diverse roster of artists with Relentless Records (Sony) - Headie One, Tom Walker, Bad Boy Chiller Crew, Sody, Rxseboy, Foster, Switch Disco, Tyrone, Back N Fourth, Marty Guilfoyle and Universal - Sting, Andrea Bocelli, Melody Gardot, Sebastian Plano and Independents - Trampolene, Strap Originals, Fabio D'Andrea, Tonica, Fergus, About That and Flynn Marks and in the theatre division breakout new music Public Domain. Secured Top 3 albums for Amanda Holden & Dame Shirley Bassey and Top 10 albums for Sting & The Who.

Emerging Behaviour is a full service music marketing agency offering managers, artists and labels a dedicated 360 creative, marketing, digital and project management solution.

We work with artists, managers and labels to create bespoke marketing campaigns focused on longterm strategy, content, digital and streaming to build global audiences.


Working with some of the best talent in each field - from content, creative, digital, playlisting, distribution, social, paid media, promotion, brands, partnerships, analysis, international & innovation - we build bespoke teams to suit every project and offer a dedicated service tailored to each artists’ needs.  

We use data, insight, analysis and experience to inform our strategy ensuring maximum cut through and exposure.


The agency also operates as a UK marketing hub for non-UK labels and management teams looking for London based marketing expertise to expand their international  story. 

Emerging Behaviour loves working with all types of artists from developing through to established and can help with all sorts of things from full campaign management to one off advice, we're here to create the perfect team for you.


In our first six month's three projects break Official chart records. 


Amanda Holden - Biggest selling female debut album of the year. // Dame Shirley Bassey - First Top 5 album in 42 years, first female artist to have consecutive Top 10 albums in seven decades. // Andrea Bocelli - Fastest selling classical album of the year.


We're also excited to be working with a raft of new artists including About That, JW Francis, Lexi!, Flynn Marks, Trampolene & Tonica.


Emerging Behaviour - What We Do