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Emerging Behaviour offers full campaign management solutions for the entertainment industry. We work with artists, managers and labels to create bespoke marketing campaigns focused on longterm strategy, content, digital and streaming to build global audiences.


We work closely with all the major distributors, labels and aggregators (Universal, Sony, The Orchard, AWAL, FUGA, INgrooves, Absolute, Believe, VirginEMI) to help devise bespoke campaigns for both developing artists through to established acts ensuring each artist connects with their audience.

We build teams to suit every project offering a range of integrated marketing solutions including creative direction, content & digital strategy, partnerships, brands, promotion, distribution & streaming strategy, social, analysis, media buying (digital and traditional advertising) and innovation. 


We use data, insight and experience to tailor a bespoke strategy for each project to ensure maximum cut through and exposure.

The agency also operates as a UK marketing hub for non-UK labels and management teams looking for London based marketing expertise to expand their international  story. 

Emerging Behaviour loves working with all types of artists from developing through to established and can help with all sorts of things from full campaign management to one off advice, we're here to create the perfect team for you.

We work with:


Emerging Behaviour - What We Do
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