The rumours continue to swirl that TikTok is slowing morphing into a fully fledged record label, with evidence of 'hirings' for music staff in the USA. Already a successful distributor with the new formed SoundOn it will be interesting to see where this lands. Read more about it in MBW here #tiktok #mbw #musicstreaming

What makes a TikTok hit? Is there a formula that makes tracks work both old & new, Music Ally does a deep dive here #tiktok #hits #musicstreaming