#tiktok

Emerging Behaviour

Feb 4
1 min

tiktok removes major label catalogue in oz

Interesting development in TikTok's music policy and growing licensing grumbles with the majors it now appears TikTok has removed major label catalogue from the platform in Australia, exact reasons aren't clear but the rumours are its to see if the lack of major label catalogue effects engagement on the platform, watch this story grow and read all about it at MBW here #tiktok #music #streamin #socialmedia

Emerging Behaviour

Nov 10, 2022
1 min

Remember trend hits 1b views

The Becky Hill remember trend keeps on motoring with views of over 1 billion on the platform, its huge and its not going away! #beckyhill #remember #spedup #tiktok

Becky hill remember (acoustic sped up) goes viral

Emerging Behaviour

Oct 24, 2022
1 min

Becky hill remember (acoustic sped up) goes viral

Proving you can't predict anything in the world of TikTok, a sped up version of the Becky Hill & David Guetta hit 'Remember' has gone viral, kicking off the trend were US sports teams and it exploded from there, in the last week Kim and North Kardashian Khloe Kardashian & Michael Buble. The trend of course is driving streaming numbers on the track like crazy, watch to see if it continues its upward trajectory. #tiktok #remember #spedup #kardashians

Emerging Behaviour

Oct 14, 2022
1 min

TikTok's music service is expanding...

TikTok are expanding their music streaming service Resso into over twelve new markets showing they have big ambitions for their music ecosystem, this also includes the launch of SoundOn which is their music distribution service. I guess the idea is that you're never going to have to leave the platform for any music needs, the dream for any social platform... read all about it on MBW here #tiktok #streaming

Emerging Behaviour

Sep 25, 2022
1 min

INJI - MADELINE...let's roll

We're loving working with team Polydor on the viral / TikTok sensation INJI, a Turkish born female musician who went to school in the UK and is currently at college in Philadelphia. Her new single ‘MADELINE’ has taken TikTok by storm in the run up to launch, quickly becoming one of the most sought-after releases of the year, whipping up excitement amongst fans with its intelligent word play and hard-hitting club sound. Check out the infectious new video for Madeline, direct b

Emerging Behaviour

Aug 16, 2022
1 min

tiktok turning into a label

The rumours continue to swirl that TikTok is slowing morphing into a fully fledged record label, with evidence of 'hirings' for music staff in the USA. Already a successful distributor with the new formed SoundOn it will be interesting to see where this lands. Read more about it in MBW here #tiktok #mbw #musicstreaming

Emerging Behaviour

Jul 30, 2022
1 min

Instagram rolls back some video feed features

The backlash is here as Instagram rolls back some of its infeed video features which were trying to ape TikTok's video feed, annoying and intrusive it feels like a fail all on fronts, Instagram isn't going to catch up with TikTok's success so they might as well stick with what its good at. More about it here #tiktok #instagram #reels

Emerging Behaviour

May 4, 2022
1 min

TikTok's sound on..is it a label.

Timely article on MBW about TikTok's sound on becoming a fully fledged label.. potentially, we've been having that conversation recently as the support for tracks that go through their distribution arm 'Sound On' is really good and its an amazing way for an artist to introduce their music to a massive audience on TikTok. Read more about it here #tiktok #recordlabel #soundon #musicdistribution

Emerging Behaviour

Mar 9, 2022
1 min

tiktok launches sound

TikTok is entering the distribution game with the launch of SoundOn their new distribution arm aiming to help unsigned artists. Emerging Behaviour worked with up & coming artist Troi on his Xmas single '25th' which was signed direct to SoundOn and the team at TikTok couldn't have been better with their help and learning on the project. Global Head of Music Ole Obermann explains: "In short, we’re making it easier for [independent artists] to get their music on TikTok, and we’r

Emerging Behaviour

Nov 13, 2021
1 min

the anatomy of a TikTok hit

What makes a TikTok hit? Is there a formula that makes tracks work both old & new, Music Ally does a deep dive here #tiktok #hits #musicstreaming

TikTok experiment with disappearing stories

Emerging Behaviour

Aug 9, 2021
1 min

TikTok experiment with disappearing stories

TikTok are testing a new format were users can place a story to followers which disappears after 24 hrs, sounds to similar to Snapchat? Most of the platforms have similar features that crossover including Instagram Stories etc. The fight to differentiate continues.. Read more about here #tiktok #snapchat #reels

Emerging Behaviour

Feb 5, 2021
1 min

Universal pulls music from triller

TikTok's arch rival Triller is in hot water with Universal Music about the way it treats copyright, lack of payments and the way it treats artists. TikTok will be pleased I'm sure. Read all about it here. #emergingbehaviour #triller #tiktok #musiccopyright

Emerging Behaviour

Jan 19, 2021
1 min

Someone hacked tiktok

Interesting article on Digital Music News about a hacker reverse engineering the TikTok Android app claiming its sucking up people's data. TikTok denies the claims. Read all about it here. #tiktok #data #government

Emerging Behaviour

Dec 17, 2020
1 min

Tiktoks end of year round up

TikTok was undoubtedly the most talked about music app of the year creating massive hits and entertaining millions in lockdown, they've just announced the music and artists that have defined this year, congrats to HRVY, Liam Payne and Sam Smith all who have made the Top 10. Read all about it here. #emergingbehaviour #hrvy #liampayne #samsmithj #tiktok

will tiktok be banned in the us or did trump forget?

Emerging Behaviour

Nov 12, 2020
1 min

will tiktok be banned in the us or did trump forget?

Amusing story about TikTok being ensure if they're going to be banned in the States as they haven't heard from Trump in weeks, I guess he's got other things on his mind, read all about it here. #trump #tiktok #usa

Emerging Behaviour

Oct 30, 2020
1 min

Tiktok sues triller

More fun and games with the ongoing battle between TikTok and Triller as TikTok sues Triller for copyright infringement over essentially copying their app and music video format, read all about it here.. #emergingbehaviour #triller #tiktok

Emerging Behaviour

Sep 14, 2020
1 min

tiktok - microsoft out oracle in

Its a cliffhanger, TikTok have rejected Microsofts bid to buy the platform at the eleventh hour and it looks like Oracle might be the winner but who says there's not more curveballs to come..Read all about it here #emergingbehaviour #tiktok #microsoft #oracle

Emerging Behaviour

Sep 7, 2020
1 min

david guetta and sia premiere new track on tiktok

No surprises that record companies are starting to premiere songs on TikTok, in this case its 15 secs of the new David Guetta and Sia track, will this annoy other DSP's, we shall see but I'm sure this will be a growing trend. Full details here. #tiktok #davidguetta #premiere

Emerging Behaviour

Sep 3, 2020
1 min

SPOTIFY Short form video patent

Everyone's in on the TikTok action with Spotify filings patent for a TikTok like short form user generated video tool, read it all about it here. #emergingbehaviour #tiktok #spotify

simon fuller to create tiktok supergroup

Emerging Behaviour

Aug 11, 2020
1 min

simon fuller to create tiktok supergroup

Simon Fuller (Spice Girls) has teamed up with TikTok to find the worlds next supergroup, TikTokers get to audition via the app and both TikTok and Simon Fuller have big plans for the next generation of pop stars. Full details here #emergingbehaviour #tiktok #simonfuller

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