Kayne West is shunning the traditional method of distributor music distribution ie via streaming and has followed in the footsteps of others artists harnessing the $$$ of the super fan with a £200 stem player housing his new album Donda 2, apparently selling 10,000 of the players in 3 days. Read more about it here #kanyewest #donda2 #musicbusinessworldwide #musicmarketing

Peter Doherty launches his brand new album with Frederic Lo - 'The Fantasy Life of Crime & Poetry' with the new single 'You Can't Keep It From Me Forever', written during lockdown this album once again showcases Peter's deft songwriting and wry lyricism. Watch the video for ‘You Can’t Keep It From Me Forever,’ directed & edited by Roger Sargent, filmed by Katia de Vidas, and shot in a bunker in Normandy. #peterdoherty #straporginals #emergingbehviour #musicmarketing

The Govt streaming enquiry has delivered its results and delivered a pretty damning report on the state of the UK Music Industry with the government recommending that artists reserve the right to earn royalties via 'equitable renumeration' from the streaming companies, plus recommending the UK Competition and Markets authority undertake a full review of the majors dominance and finally they recommend artists have the right to recapture their copyright after 20 years. Will the

Its been busy busy busy over at Emerging Behaviour towers in all the best ways, we've been getting to work with some amazing artists, and this is definitely Super Friday with a whole bunch of amazing releases coming out. In no particular order... Headie One - Pound Signs Trampolene - Shoot The Lights Switch Disco - Everything Fergus - Leave Me Light #emergingbehaviour #headieone #fergus #switchdisco #trampolene #tonica #newmusic #musicmarketing

Spotify has finally raised its prices in what many will see as much needed move to try and raise their ARPU (the amount people spend on a platform) as they've been losing out as tel deals and low monthly price tiers have eaten in to their turnover. The likes of Netflix who despite not reaching new subscriber numbers are actually making themselves more profitable by raising prices. Read more about if from Mark Mulligan. #emergingbehaviour #musicmarketing #streaming #netflix #s

Lots of fun working on the super deluxe reissue of The Who's iconic album "Sell Out" with the UMC Team and Trinifold management about the rise of consumerism, released in 1967 it was way ahead of its time, amazing photography by David Montgomery and artwork by David King and Roger Law. #emergingbehaviour #thewho #superdeluxedition #musicmarketing #cataloguemarketing

New album announced from Trampolene 'No Love Less Than A Queen', out 16th July, we love it.. #emergingbehaviour #trampolene #newmusic #musicmarketing

Fresh from hitting No 1 both in the UK + US Lil Was proves himself the master marketeer after dropping the years most controversial video (in some people's eyes) where he lap dances for the devil and then flips all the negativity (from those conservative folk) right back at them by creating spoof videos / memes etc. Big round of applause. Read more about here. #emergingbehaviour #lilnas #montero #musicmarketing #thedevil #lgbtq

Some interesting stats were thrown up at Monday's Spotify 'stream on' event with the platform explaining that 66,000 new tracks are uploaded to their platform every day, yes you heard that right, so thats over 2 million tracks per year. That is a truly mind boggling figure and strikes fear into the heart of every marketeer, how on earth do you cut through even with a major label like war chest of marketing budget? Long gone are the days of walking into your local record store

Another great and insightful article from Midia Research on the marketing ecosystem that is available for artists - D2C platforms, live streaming, smart advertising, blockchain and a whole load more. Read more about it here #emergingbehaviour #midia #musicmarketing #digitalmarketing

After much outcry from musicians and managers about the Livestream 'Tax' just recently introduced by the PRS, basically musicians and bands have to obtain a license for any kind of livestream, the licence gets more expensive the bigger your audience is, the PRS have buckled slightly granting a free licence for an artist performing their own works. Michelle Escoffery from the PRS explains more here #emergingbehaviour #prs #livestream #musicmarketing

Rounding off a fantastic first six months for Emerging Behaviour with our first three projects all breaking Official Chart records, Music Weeks goes behind the scenes on Amanda Holden's 'Songs From My Heart' album which is the highest charting and biggest selling debut release by a female UK artist this year. #emergingbehaviour #musicweek #musicbusiness #artists #music #amandaholden #musicmarketing #charts #artist #artistmanagement

Taylor Swift released a statement yesterday about the ownership of her back catalogue and enforced NDA's trying to silence the company that was buying her catalogue, in the meantime she's rerecording all her past albums.read all about it here. #emergingbehaviour #musicmarketing #taylorswift

Handy article from Musically on all things live-streaming here #emergingbehaviour #livestream #musically #musicmarketing

We've all felt it, too much music, too little time, interesting article about having too much choice...here #emergingbehaviour #musicindustry #musicmarketing

Another bit of interesting playlisting info, Hypebot did a quick audit on a recent New Music Friday playlist on which independent distributor scored the most adds , and the winner is.. #emergingbehaviour #musicmarketing #spotify #playlisting

Taylor Swift dropped a surprise album yesterday which is garnering rave notices, on the marketing side there's the usual abundance of deluxe D2C versions with different covers with a view to getting round the new tightened Billboard bundling rules. Full details c/o Musically #emergingbehaviour #taylorswift #folklore #D2C #musicmarketing

Once two separate portals one for labels, distributors and another for artist & managers 'Spotify for Artists' is being combined into one revamped place allowing for closer collaboration between teams. Full details here #emergingbehaviour #musicbusiness #spotify #streaming #musicmarketing