spotify pushes their prices up
Spotify has finally raised its prices in what many will see as much needed move to try and raise their ARPU (the amount people spend on a platform) as they've been losing out as tel deals and low monthly price tiers have eaten in to their turnover. The likes of Netflix who despite not reaching new subscriber numbers are actually making themselves more profitable by raising prices. Read more about if from Mark Mulligan.
#emergingbehaviour #musicmarketing #streaming #netflix #spotify