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  • Emerging Behaviour

Taylor drops surprise album with lots of deluxe versions...

Taylor Swift dropped a surprise album yesterday which is garnering rave notices, on the marketing side there's the usual abundance of deluxe D2C versions with different covers with a view to getting round the new tightened Billboard bundling rules.

Full details c/o Musically

#emergingbehaviour #taylorswift #folklore #D2C #musicmarketing

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