TikTok is entering the distribution game with the launch of SoundOn their new distribution arm aiming to help unsigned artists. Emerging Behaviour worked with up & coming artist Troi on his Xmas single '25th' which was signed direct to SoundOn and the team at TikTok couldn't have been better with their help and learning on the project. Global Head of Music Ole Obermann explains:
"In short, we’re making it easier for [independent artists] to get their music on TikTok, and we’re going to work with them to much better understand how to reach their audiences on TikTok.”
Head on over to MBW to read more here
