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INSTAGRAM's 'REEls' launching to take on tiktok

Facebook is prepping to launch 'Reels' a 15 sec video format with music that can be shared to Instagram stories, it will be interesting to see take up and if there's any cannibalisation of TikTok. Both platforms have been under scrutiny over the last few weeks. Full details here

#emergingbehaviour #reels #instagram #tiktok #musicindustry

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