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  • Writer's pictureEmerging Behaviour

disney's big mulan experiment at $30 a pop

Theatre owners must be quaking at Disney's decision to put their huge tentpole movie 'Mulan' out via Disney + on 4th Sept exclusively, another big movie missing theatres cant be good for cinema owners but it will be cash in the pocket for Disney as the movie will cost $29.99 to rent on top of the usual Disney + monthly fee. Movie distribution is evolving, read all about it here.

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