Its a testing weekend for the movie trade Christopher Nolan's Tenet opens around the globe this weekend, early figures are solid with the film coming in slightly behind predictions in the first big market China, it rolls out in the US and UK this weekend. More details here #emergingbehaviour #movies #tenet #christophernolan

Theatre owners must be quaking at Disney's decision to put their huge tentpole movie 'Mulan' out via Disney + on 4th Sept exclusively, another big movie missing theatres cant be good for cinema owners but it will be cash in the pocket for Disney as the movie will cost $29.99 to rent on top of the usual Disney + monthly fee. Movie distribution is evolving, read all about it here. #emergingbehaviour #vod #disney #movies