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  • Writer's pictureEmerging Behaviour

11 million creators on spotify

Updated: Feb 16, 2023

More on Spotify, in last week's earning call Daniel Ek confirmed there was now 11 million creators on Spotify (thats people who upload their own content - music / podcasts etc) up from 8 million last year, he says he hopes to house 50 million creators on Spotify one day, he's quoted as saying..

“Think of it as 50 million small-and medium-sized businesses that we can support by giving them the infrastructure and resources to grow. This evolution will take time, but I know some of you are wondering what this means in the near term. And the work there is already well underway.”

Audio books were also the other big take out. Read more about here

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