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  • Writer's pictureEmerging Behaviour

spotify is watching you

A further addition to the flurry of patents that are being granted in the US to Spotify includes

'personality tracking technology' which can follow peoples moods / habits and serve personality matched content to the consumer - ie an upbeat voice on ads if you're an extrovert etc, its all very 1984 but that's the way the worlds going. Read all about it here

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