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  • Writer's pictureEmerging Behaviour

Its all about acquisitions

Gaming definitely isn't our thing but you cant help but notice Microsoft's $75 BD acquisition of Activision is creative land grab to bolster blockbuster gaming titles (Call of Duty & Candy Crush) to enhance the prospects of the Xbox which is currently lagging behind the Playstation. Apple flirted with album exclusives but was knocked back by Universal, we wonder how long until the DSPs try and differentiate? Read all about here

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