Grammy ratings meltdown

Everyone seems to be bashing the Grammy's for a myriad of reasons and adding to their woes is the 50% rating crash, now down to just 8 million viewers and the news that 98% of 18 - 49 year olds didn't tune in. It's not the only awards ceremony haemorrhaging viewers, the kids just don't seem to be interested and their attention is very much elsewhere. Read more about it here