*Musicweek Awards Finalist 2023 - 'Artist Marketing Campaign' - Andrea, Matteo, Virginia Bocelli - 'A Family Christmas'
CONNECTING ARTISTS WITH AUDIENCES
MUSIC MARKETING AGENCY
Jul 13, 2022
1 min read
fandom and the rise of the platform
Interesting Midia Research article about how streaming has turned music into a passive audience experience and how artists now have to carve out their fandom via harnessing platforms - livestreams, NFT's, content subscriptions, direct to fan experiences. Read all about here.