Heinz vs the who

We've been working on a re-issue of The Who's seminal album Sell Out which was way ahead of time in making an astute social commentary on advertising & consumerism. It was the album cover with Roger Daltrey sitting in the can of beans and to celebrate the re-release The Who and Heinz have hooked up to create limited edition Heinz baked bean cans for Teenage Cancer Trust and Magic Breakfast. Read all about it here.

#emergingbehaviour #heinz #beanzmeanzthewho #thewho #brandpartnerships