Emerging Behaviour
Nov 7, 20211 min
Zara Larsson has just shared that she's made over a million dollars on merchandise via Roblox where she did a virtual concert. Here she explains “My jaw dropped when I heard, I didn’t really think much about it. It wasn’t really the motivation for the concert. I just wanted to connect with fans." The power of an artist's direct connection with fans is never more important. Read more about it on Musically here