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  • Writer's pictureEmerging Behaviour

roblox + merch $$$

Zara Larsson has just shared that she's made over a million dollars on merchandise via Roblox where she did a virtual concert. Here she explains “My jaw dropped when I heard, I didn’t really think much about it. It wasn’t really the motivation for the concert. I just wanted to connect with fans." The power of an artist's direct connection with fans is never more important. Read more about it on Musically here

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