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  • Emerging Behaviour

What's the measure of success?

Happy New Year! Midia Research kicks off the year with an interesting article discussing what the actual measure / metric of success looks like in today's market, with a business so fragmented and music fans getting all their music from different sources (TikTok, Spotify, YouTube, Apple etc) who are the gatekeepers to say what success looks like? Read all about it here.

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