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  • Writer's pictureEmerging Behaviour

payola or marketing

Spotify's latest foray into making labels pay for promoting their tracks is by giving them to chance to push tracks to new audiences via their 'Discovery' tool, record labels can choose which tracks to prioritise via the algorithm and driving discovery, the only caveat is that the labels will have to agree a reduced royalty to push those tracks. Read all about it on MBW

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